This notice covers happy-traffic.com, including the UK edition, and is written against UK GDPR and GDPR. It says less about what we do with your data than about what we never take.
What we do not do
- No cookies are set — not analytics, not preference, not “strictly necessary” theatre.
- No third-party trackers, tags, pixels or embeds run on any page.
- No profiling, no segmentation, no behavioural advertising, no data broking.
- No accounts, no databases of visitors, no comment systems harvesting identifiers.
What we do keep, briefly
Standard server access logs — IP address, timestamp, requested page, user agent — exist for security and aggregate diagnostics, rotate away within weeks, and are never correlated with an individual. We look at counts, not people. If you email the desk, we keep your message and address for as long as the correspondence is live; mailing-list addresses are kept until you ask us to stop, and are used for nothing except the briefing you asked for.
Legal bases, in plain terms
We rely on legitimate interest for security logging, and consent for the mailing list — consent you give by writing to us, and withdraw by replying stop. Because there is no tracking, there is nothing else that would need a basis.
Your rights
Under UK GDPR and GDPR you may ask us for access to, correction of, or deletion of the personal data we hold — which, for almost every reader, is none. Requests and questions: editor@happy-traffic.com. We answer within the statutory window, usually much sooner, without a form.
Data we never see
For completeness, the list of personal data this website cannot know: your name, your email (unless you write to us), your location beyond what a server log infers for seconds, your browsing history, your device identity beyond a standard user-agent string, your presence on other sites. This is not a policy so much as an architecture — there is simply no mechanism present that could collect these things. We state it anyway, because a notice that only lists what is collected invites the question of what is not.
International visitors
British readers are served the same static pages as everyone else — the site has no region detection, no localisation logic and no cookie wall, because it has nothing to vary. Visitors from the EU interact with the same minimal-data posture described above; nothing in this notice depends on your geography, which is the simplest form of compliance we know how to build.
Security
The site is served over HTTPS with a single canonical hostname. There is no login, no form processing and no database to breach — the attack surface of a static magazine is mostly the magazine. The standing pages describing this posture are the legal notice and this page; if you spot something inconsistent between them, that is precisely the kind of correction we want.
Complaints
If you are unhappy with our handling of anything in this notice, write to the editorial address first — most matters end there. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk), the UK supervisory authority, and to your national authority if you are in the EU. We would rather you told us; we would rather still that the answer was always “we collect nothing”.
Children
The magazine is written for professionals and is not directed at children; we knowingly collect nothing from anyone, of any age.
Changes
If this notice ever needs to grow, the change will mean we started collecting something — and we will say so here, loudly. The general legal notice carries the rest of the site’s legal position.